Audio Escapes
Sound Design
Description
A sub-project of the larger campaign “Tiny Escapes” for Go Ahead Tours. This was an experimental sound design, creating an immersive travel experience for users who were in lockdown during the 2020 pandemic.
My Role
Project Owner and Creative Director, Sound Designer, Ad Campaign Designer, Video Editor, Social Media Designer, Animation Designer
Skills
Sound Design, User Experience UX, User Testing, Brand Expression, Brand Identity, Rapid Prototyping, Ideation, Brainstorming, Adaptability, Creative Problem-Solving, Self-starting and Project Ownership, Experimental Design
During the 2020 lockdown, Our team was inspired by Headspace’s “Sleepcasts.” These bed-time podcasts relaxed and transported the listener, so we did the same for travel.
Using firsthand accounts from actual excursions on our tours, we created an experience that gave stressed, homebound travelers an immersive, relaxing experience to “escape” to faraway places.
The final product also incorporated educational content and showcasing actual experiences from our tours:
Highlights
Led by a local guide
Spotting a sloth through a telescope
Eating fresh, Costa Rican Pineapple
We held interviews, wrote scripts, used rapid prototyping and testing before putting out our first Audio Escape.
At one point, we experimented by reading itineraries out loud and creating background ambience using only sounds made by mouth and layering them.
Layered Sounds
Strange Birds
Monkeys Chittering
Buzzing Bugs
And recording all this while in lockdown in a small city apartment, this was my home studio:
More projects
